Petrona Coy is a business and finance professional with over fifteen years of experience driving sustainable, local, community-driven enterprises economies. As Conservation Business Director, Petrona contributes to Ya’axché’s financial sustainability through management and strategic strengthening of Ya’axché Institute for Conservation Education (YICE)-an ecotourism-based business arm of Ya’axché. Driven by a strong passion for nature, conservation, and the power of finance to create lasting impact, Petrona is committed to empowering local communities and preserving Belize’s natural and cultural heritage by building trust, nurturing partnerships, and aligning business innovation with environmental stewardship.